Domino has many meanings, but it’s most commonly used to refer to a game played with a set of small rectangular blocks. The top side of each domino is either blank or marked by dots resembling those on dice. When a domino is placed down edge to edge with another, it forms a chain of tiles that can be tapped on one end to make them all fall at once—a sequence known as a “domino effect.” There are many different games that can be played with dominoes, but the most popular in the West involve two players placing tiles so that the chains show matching numbers on each end. The first player to play a tile that has a number showing on both ends of the chain wins.
Lily Hevesh started playing with dominoes when she was 9. She and her family would build lines of dominoes in straight or curved lines, then flick the first domino to cause them all to tip over. She loved it so much that she started a YouTube channel to share her creations with others. She has since grown to become a professional domino artist, working on sets for movies, TV shows, and events—including the album launch for pop star Katy Perry.
Hevesh builds her sets on a tabletop using a hot glue gun to attach each domino to a wooden base. She tests each piece of a setup before putting it together to ensure it works properly. She also films each section of the installation in slow motion to help her identify problems and make adjustments. Her process involves laying out the biggest 3-D sections first, then adding flat arrangements and finally lines of dominoes that connect each section.
As the world becomes more interconnected, businesses have to find new ways to stand out. Domino’s CEO Steve Doyle, who took over the company in 2011, knew that he had to do something bold to revitalize the brand.
While he had to rebrand the company and overhaul its menu, his most important change was shifting Domino’s culture. He wanted employees to feel like they owned the company, and he worked hard to build trust among them.
The company began hosting monthly meetings to gather employee feedback and address any issues that came up. It also created a new training program and listened to its customers’ needs. This approach was successful, and it helped Domino’s boost sales and profitability.
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